{"id":20416,"date":"2020-02-20T13:25:58","date_gmt":"2020-02-20T13:25:58","guid":{"rendered":"https:\/\/www.topdesk.com\/en\/?p=20416"},"modified":"2025-05-29T13:48:23","modified_gmt":"2025-05-29T12:48:23","slug":"methods-of-obtaining-customer-feedback","status":"publish","type":"post","link":"https:\/\/www.topdesk.com\/en\/blog\/methods-of-obtaining-customer-feedback\/","title":{"rendered":"10 methods of obtaining customer feedback"},"content":{"rendered":"<div id=\"PostContent\">\n<p><strong>Want to know how to improve the way your customers experience your services? If you don\u2019t ask them, you\u2019ll never know.<\/strong><\/p>\n<p class=\"my-0.5\"><strong>In order to continuously improve customer satisfaction, it is important to keep the feedback loop active. How do you get a customer to continue providing feedback?<\/strong><\/p>\n<h2>10 creative methods on how to obtain customer feedback.<\/h2>\n<h3>1. Set up a feedback mailbox<\/h3>\n<p>Set up a feedback mailbox and market it to your customers. You can use posters around the office, notes in your email signatures, or even include banners in your staff portal or self-service tool. To make this work, you\u2019ve got to treat the mailbox as a two-way communication instrument. Always remember to reply to your customers and thank them for taking their time to give feedback.<\/p>\n<h3>2. Use sentiment analysis<\/h3>\n<p>Sentiment analysis means you collect conversation data from your services and analyze key words and phrases to work out what the customer consensus is on your services. Brands often use sentiment analysis as a way of measuring their success on social media. Start by running support ticket email conversations through a free word cloud tool for a visual representation of what you and your customers are saying to each other.<\/p>\n<h3>3. Appoint a Customer Satisfaction Manager<\/h3>\n<p>Who is responsible for handling customer feedback in your organization? Do you know? Does anyone? If there isn\u2019t a specific person who makes sure feedback is top priority in the organization, you should consider appointing a Customer Satisfaction Manager. Allowing someone to focus purely on customer satisfaction makes it much more likely you\u2019ll see results. And while the Customer Satisfaction Manager takes the lead in handling customer feedback, the rest of the organization should of course follow suit and operate towards the same goal.<\/p>\n<h3>4. Broadcast surveys<\/h3>\n<p>One of the oldest tricks in the book: building a simple survey and publishing it as a form. You can send this form out in an email to your whole company, or to a select list of customers. Just make sure your survey is as user-friendly as possible. Take a look at\u00a0<a href=\"https:\/\/www.topdesk.com\/en\/blog\/ex\/customer-satisfaction-kpis\/\" target=\"_blank\" rel=\"noopener\">these 4 steps to creating customer-centric customer satisfaction surveys<\/a>.<\/p>\n<h3>5. Use an \u2018in the moment\u2019 approach<\/h3>\n<p>Apart from sending out full surveys on a regular basis, you can also ask feedback with embedded feedback tools. Such tools allow your customers to rate their experience with your services while it\u2019s still fresh in their mind. It doesn\u2019t get more \u2018in the moment\u2019 than this. Your customers won\u2019t have any difficulties rating your services either: the rating process in these tools is like rating an app in the App Store or using those smiley face buttons you sometimes see at the airport.<\/p>\n<h3>6. Have a clear feedback process<\/h3>\n<p>Implement a feedback process if you want to keep the feedback loop running. Without a proper process in place, requesting and handling feedback becomes very unstructured. Is it rush hour at your service desk? Obviously, gathering feedback might not be everyone\u2019s top priority. Your Customer Satisfaction Manager can set up a feedback process so your departments always know how and when to process feedback, even when they\u2019re very busy.<\/p>\n<h3>7. Pay courtesy calls<\/h3>\n<p>Want to gain valuable feedback from customers that know your services well? Find out who your most frequent customers are and why they\u2019re contacting you so often. Do this on a weekly or monthly basis: simply run a report of tickets from the past months and contact your top ten requesters. It\u2019s quick and targeted, and word will soon get out that you\u2019re taking a more proactive approach to feedback. A piece of advice: make sure to also seek out customers who have given negative feedback. It may sound counter-intuitive, but digging deep into those bad reviews will only help you understand your customer better. Start looking for angry customers with help of this\u00a0blog on how to turn bad reviews into useful feedback.<\/p>\n<h3>8. Organize feedback sessions<\/h3>\n<p>Meeting your customers face-to-face is often the most effective way to get their opinion. Want to facilitate a platform for giving feedback? Organize a monthly workshop, an advisory board, or lunch-and-learn sessions with different sets of your customers. Make sure you invite a small, mixed group of people so none of the voices are lost and you receive the most representative feedback possible.<\/p>\n<h3>9. Swap jobs<\/h3>\n<p>Don\u2019t judge a person until you\u2019ve walked a mile in their shoes. Approach different people and departments in your organization and ask if you can spend some time learning about their job. This could be done in an hour, but you can also shadow a colleague for two whole days. Most people enjoy telling you about what they do \u2013 and giving you their two cents. Once you know what your customers think, you can help them become more productive, for example by removing any obstacles that are in their way.<\/p>\n<h3>10. Be transparent and share improvements<\/h3>\n<p>Sharing your feedback reports with your customers is a good way of showing your organization you value their feedback, and that you don\u2019t shy away from being transparent about what you need to improve. Use your customers\u2019 feedback to update your service catalogue, for example. This blog explains\u00a0<a href=\"https:\/\/www.topdesk.com\/en\/blog\/ex\/5-tips-to-improve-service-catalogue\/\" target=\"_blank\" rel=\"noopener\">how your service catalogue can be key in increasing your customer satisfaction<\/a>. When you show your customers you actually use their feedback to improve your services, they\u2019ll keep you in the know. Happy customers, happy you!<\/p>\n<h4>Looking for more inspiration?<\/h4>\n<p>Encouraging feedback in the workspace leads to happier, more satisfied customers. The ultimate method of finding out what your customers really think and feel about your services is customer journey mapping. Customer journey mapping combines several of the tips above and will help you truly step into your customers\u2019 shoes.\u00a0<a href=\"https:\/\/page.topdesk.com\/customer-journey-mapping-toolkit\" target=\"_blank\" rel=\"noopener\">Download our Customer Journey Mapping Toolkit<\/a>\u00a0to get to know your customers through and through.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to know how to improve the way your customers experience your services? If you don\u2019t ask them, you\u2019ll never know. In order to continuously improve customer satisfaction, it is important to keep the feedback loop active. How do you get a customer to continue providing feedback? 10 creative methods on how to obtain customer<\/p>\n","protected":false},"author":1,"featured_media":30186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","inline_featured_image":false,"editor_notices":[],"footnotes":""},"class_list":["post-20416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"blog_author":"","blog_hubspot_cta_link":"","toc_display":"not-visible","blog_promotion_overwrite":false,"blog_promotion":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Methods of Obtaining Customer Feedback | How-To Guide<\/title>\n<meta name=\"description\" content=\"Discover 10 effective methods of obtaining customer feedback and learn how to obtain valuable insights from your customers. 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