TOPdesk appoints Martin Classen as Chief Product Officer

TOPdesk announced the appointment of Martin Classen as Chief Product Officer (CPO). In this role, Classen will lead the company’s global product strategy, with a focus on innovation, scalability, and long-term customer value.

Advances in automation and AI-assisted capabilities are reshaping the service management market, raising expectations for smarter and faster support. Meeting these expectations requires strong product leadership focused on turning innovation into practical value for customers. With the appointment of Classen, TOPdesk strengthens executive-level product leadership to accelerate the next phase of product development.

Technological expertise with a customer focus

Classen brings more than twenty years of experience in product management and technology leadership. Prior to joining TOPdesk, he held senior roles at Enreach, including Chief Product Officer and Managing Director, where he was responsible for shaping product strategy for large-scale software platforms serving millions of users across Europe. His background includes extensive experience in B2B SaaS, applying AI within complex product platforms to support scale, quality, and automation.

“TOPdesk has always focused on helping customers deliver reliable and user-friendly services,” says Wolter Smit, CEO of TOPdesk. “Martin brings strong product leadership and a deep understanding of how AI can be applied to create measurable customer and business value. His experience will help us translate AI innovation into scalable, monetizable product capabilities that strengthen our platform and support long-term growth.”

“Service management is entering a new phase, in which automation and AI must deliver demonstrable value for customers,” says Classen.

“TOPdesk is prepared and has everything it needs to make this shift," he continues. "I am therefore looking forward to working with the teams to translate innovation into scalable customer value and develop solutions that enable organizations to optimize their customer experience.”

As CPO, Classen will work closely with TOPdesk’s international product, engineering, and commercial teams to further strengthen the product portfolio and support the company’s long-term strategy.