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Customer journey mapping: your route to better services

You want to improve your services, but don’t know where to start? Customer journey mapping provides insight into your biggest improvements and easiest quick wins. And the best part? Our toolkit makes customer journey mapping a piece of cake.

Download this complete toolkit and discover how to improve your customer experience, including:

  • An interactive, one-hour workshop to get you and your team ready to start mapping
  • Everything you need to know about customer journey mapping in one place
  • All materials and instructions for your customer journey map ready and printable
  • Including a customer journey mapping template
  • A clear path from your first customer interview to improving your services

“Clear and concise steps and the relevant information needed to make the experience and journey enjoyable.”

West Suffolk College

Brilliant. Excellent and really powerful, about to use this again for our starters process.”

Keele University

What's in the Customer journey mapping toolkit?

  • PART 1

    Mapping your customer journey in 10 steps

  • PART 2

    Customer journey mapping workshop

  • PART 3

    Customer journey mapping template

  • PART 4

    Persona template and example

  • PART 5

    Example: service desk customer journey

  • PART 6

    Tips for conducting effective interviews

  • PART 7

    Put your ideas into practice

Customer journey mapping: your route to better services

Get everything you need to improve your customer experience in one go.

Download now